Your business has outgrown your sticky notes. Let’s fix that.
GrowthX Academy Cohort 2 starts January 2027. Come to the free info webinar on November 18 and see if it’s a fit.
GrowthX Academy Introduction Webinar
In one hour you’ll meet the team, hear how the program works, see the schedule and get your questions answered. Bring your lunch and your toughest growth question.
- When
- Wednesday, November 18, 2026, 11:00 AM to noon Central
- Where
- Online, on Zoom
- Cost
- Free
What is GrowthX Academy?
GrowthX Academy is a 501(c)(3) that helps small business leaders build companies that can grow, hire and thrive. Our First Stage program, delivered with Louisiana Economic Development, is a three-month intensive for owners who are ready to move from doing everything to leading something bigger.
It’s not a lecture series. Each session is taught by an expert who runs the playbook for a living, followed by roundtables where you put it to work in your own business, with peers who get it.
What you’ll work on
- Leadership: leading yourself first, then building a leadership team
- Finance: financial structure and a forecast you actually use
- Operations: SOPs so the business runs when you’re out
- Marketing: a marketing system, not random acts of posting
- Sales: a repeatable sales process
- Customer experience: a framework for keeping customers coming back
- People and talent: hiring, developing and keeping good people
What you’ll walk away with
- A Growth Roadmap for your business
- Standard operating procedures
- A financial structure and forecast
- Marketing and sales systems
- A leadership plan and org chart
- A customer experience framework
- KPI dashboards so you can see what’s working
- A peer group of owners who will keep you accountable
The schedule
Three in-person training days, an opening and closing retreat, and virtual roundtables in between. All times Central.
| Wed, Jan 27, 2027 | Opening Retreat In person |
| Thu, Jan 28 | Leadership In person |
| Thu, Feb 4 | Virtual roundtables on Zoom |
| Wed, Feb 24 | Operations, Finance In person |
| Thu, Feb 25 | Marketing, Customer Experience In person |
| Tue, Mar 2 and Thu, Mar 4 | Virtual roundtables on Zoom |
| Wed, Mar 24 | Sales, People and Talent In person |
| Thu, Mar 25 | Closing Retreat and Graduation In person |
| Wed, Mar 31 | Virtual roundtables on Zoom |
In-person days are held at Downtown Workshop in Lafayette, LA.
Meet your trainers

Melissa Bowen
Licensed professional counselor, coach and the only certified Daring Way™ facilitator in Acadiana (that’s the program built on Brené Brown’s research). She runs The Authenticity Center, her counseling practice in Lafayette, supervises counselor interns, and has worked with groups like United Way of Acadiana and the New Iberia Chamber of Commerce.

Keesha Buteau
Founder of Beacon of Light, which she started in 2022, with more than 20 years as a nonprofit executive, facilitator and trainer. Keesha is a Certified Nonprofit Consultant with a political science degree from UL Lafayette and an MBA, and she helps organizations build strategic plans, hit revenue goals and measure their impact.

Jolee Martin
Founder and president of J. Martin Consulting and Multi Axis Manufacturing LLC, with about 30 years in operations. Jolee builds management operating systems and accountability frameworks, runs businesses by the numbers and coaches C-suite leaders.

Pamela Mouton, CPA
Founder of Maloney Mouton LLC, where she has worked as a fractional CFO since 2016, with more than 30 years in accounting, finance and executive leadership. Pamela started at KPMG, then spent more than 18 years at Coburn Supply Co., rising to CFO and Vice President of Finance and Administration, and later served as Vice President of Finance for a private-equity-backed energy-services company. She helps owners improve cash flow, build forecasts and set the metrics they need to make confident decisions. She’s a Louisiana CPA with a BBA in Accounting and Finance from Loyola University New Orleans.

Jaci Russo
Executive Director and Founder of GrowthX Academy. Jaci also co-founded and runs brandRUSSO, the Lafayette branding agency she started in 2001, and created Brand State U. She’s spent more than two decades in brand strategy, including work on brands like Home Shopping Network, Ticketmaster and USA Network, and she’s an AMA Professional Certified Marketer and a Goldman Sachs 10,000 Small Businesses alum.
To be announced

Tommy Dauphin
Sales strategist and entrepreneur with 20 years in business, including B2B services and technology and human capital management (HCM) sales. As both a salesperson and a business owner, Tommy skips the scripts and closing tricks and focuses on understanding the customer, asking the right questions and building a repeatable process. He brings practical help with prospecting, tough conversations and stronger pipelines, so people sell smarter and with more confidence. A Louisiana native, husband and father of two, he also makes some pretty awesome fudge.

Dr. Mechelle Roberthon
Talent development practitioner, facilitator and advisor who works on workplace culture, adult learning and stronger working relationships. She teaches career and professional development, teaches college courses, and speaks at conferences, on panels and on podcasts.

Carrie Rickert
Owner of Nomis Advisors and a management consultant with 15 years of experience in organizational assessments, strategic growth and program planning. As Director of Programming and Team Lead for GrowthX Academy, Carrie guides first-stage companies through the shift to second-stage growth, and she is also Team Lead for cXo, a partnership between GrowthX Academy and Louisiana Impact Fund. She’s known for her curiosity, her knack for connecting people to the resources they need and for making complex programs run smoothly. She is the author of Trauma is a Catalyst.
Is this for you?
Cohort 2 is a fit if you:
- Own a Louisiana business that’s past the startup stage and ready to grow
- Are still the bottleneck for too many decisions
- Want to hire, but need the systems to support new people first
- Can commit to showing up for the whole program (it works because everyone does)
The details
- Program fee: $1,000, due when you sign the participant agreement (non-refundable)
- Seats: 25
- Commitment: full participation in all sessions and retreats
- Before you start: a pre-program assessment, due December 28, 2026
- Travel: participants cover their own travel; GrowthX Academy holds a hotel block for retreat nights
- Application deadline: November 30, 2026, with decisions by December 14
How to apply
Come to the webinar
Join the free info webinar on November 18 and bring your questions.
Apply online by November 30
Fill out the Cohort 2 application by November 30.
Hear back by December 14
We’ll let you know if you’re in. If you are, you sign the participant agreement, pay the $1,000 fee and finish the pre-program assessment by December 28.
What the application asks
- The basics: you, your business, your industry, the year you founded it, your team size and last year’s revenue
- A few short questions: what your business does, where it feels stuck, which pillars you want help with, what you want different a year from now, and why now
- Your commitment: every in-person day and virtual roundtable, the $1,000 fee at signing, and the assessment by December 28
Cohort 1 proved it works. Cohort 2 is your turn. See you on November 18.
Questions? Email Jaci@growthxacademy.org.